Launching any service initiative is a major expenditure for businesses. Millions are spent to attract, motivate and establish customer preference; yet the actual sale of a product or service often depends on the personal experience of the customer on the front-line.

Service Evaluation Concepts (SEC) designs customized Customer Experience Optimization (CEO) Solutions that fit your organizations specific needs and budget. We are committed to developing creative solutions that enhance the value and usability of front-line customer feedback and information throughout your enterprise. The creation of an effective solution begins with a free consultation, where your specific needs are explored so that a solution can be designed that works for you.

SEC CEO solutions are based on the principles of the Kaplan & Norton Balanced Scorecard. This is a proven approach that aligns strategy, communications and performance management from the Boardroom to the frontline.

SEC has taken this approach and developed our own scorecard methods, referred to as SEC's Balance Scorecard.

SEC has a comprehensive suite of tools that deliver a complete picture of organizational performance to your desktop. By combining knowledge about employee opinions and behaviors, customer perceptions, competitive intelligence, and financial performance, allowing for pinpoint opportunities to improve your bottom line. All of this information is available in from summary to granular detail enabling you to move quickly from big picture to granular specifics that drive results.

SEC provides the actionable information that augments the analysis of the resources of a business. These are an invaluable source of insight into the reasons behind the ratings/metrics. SEC provides the ability to identify the key drivers of satisfaction.